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As an emerging brand, it is important to create a consistent identity that can convey the feelings and values of the company. The main goals are therefore to expand through online e-commerce for product sales and to communicate their added value that sets them apart in the target market.
The objectives can be summarized in the configuration of a dedicated digital environment, including a website, social media presence, and e-commerce, that will enhance trust in the brand and convey its characteristics. The market positioning of the products will thus be higher compared to competitors' offerings, and it is crucial to effectively communicate the perceived and actual sense of quality.
The strategy for the project can be summarized in simple points: clear, elegant, and impactful communication through online platforms and social networks. The brand's implementation will therefore be based on the idea of luxury combined with the importance of physical and mental well-being. The brand's mission remains to provide customers with a product dedicated to self-care and awareness of their health, and for this reason, the entire implementation will focus on effectively conveying this concept in the most functional way possible.
After careful market analysis, it was decided to deviate from the classic nature-inspired iconography that pervades this industry, opting instead for a modern and impactful style, more conceptual than graphic, in the creation of the logo. As a characteristic of the brand, crosswalk were identified, representing a passage, a direction, and a change to be faced step by step. The goal is to conceptually associate the idea of traversing a change through the products with the trust in the brand's quality. The chosen colors are soft, predominantly mint green, inspired by the maritime hues that the coasts of Sardinia take on during the warmer seasons, evoking a sense of calm, relaxation, and well-being that primarily comes from dedicating time to oneself and taking care of oneself. In this sense, a sort of mantra has been identified, namely "relax and take a pause," referring to the positive practice of disconnecting from the hectic life and taking time to breathe. The typography remains modern but paired with elegant, slim, and graceful characters that convey the luxury the brand wants to transmit. Finally, a recurring element in the communication has been identified: the winged Icarus aiming for the sun. The meaning of Icarus' flight can be explained as an imprudent overestimation of one's abilities, a failure to recognize one's limits, and a choice to take actions beyond one's capabilities. The brand's crosswalk serve this purpose, taking one step at a time, one conscious step after another, also taking breaks from the chaotic contemporary life, gaining increasing self-awareness, and always guided by the pursuit of balance in every sphere of one's life.
The HEALTH IS website was built with the specific purpose of presenting the products in the most engaging way possible and leading the user to make a purchase through the dedicated page. The main focus was to convey the message of product quality and the importance of self-awareness, physical stability, and mental well-being. For this reason, simple effects were used to evoke calmness, tranquility, and relaxation during website navigation. The most important page is undoubtedly the product page, where specially taken images of the products were created, and careful attention was given to provide all the technical information regarding dimensions, composition, and more to ensure that users can make informed choices. To enhance the user experience, FAQ sections were included to guide customers during the purchasing process. The fluid nature of the website layout allowed for high versatility across different screen types, from desktop to smartphones.
We engage with our clients step by step, carefully breaking down every phase of the collaboration process. This approach ensures that each part is clearly understood and that the experience is as seamless and convenient as possible. By guiding clients through each stage, we aim to create a transparent and stress-free journey, fostering trust and clarity from start to finish.
