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The brand is seeking visual communication that reflects its high-level identity in the sports equipment industry. The brand aims to convey a sense of power and determination, emphasizing the craftsmanship and Swiss precision in the production of their products.
WOLF IMPACT's goals in visual communication are to create a lasting impact in the minds of its customers, establish itself as a benchmark brand in the high-end sports equipment industry, and evoke strong emotional appeal in potential buyers. The brand wants the visual communication to reflect its reputation for craftsmanship and impeccable design.
The visual communication strategy of the WOLF IMPACT brand is based on the idea of creating an engaging and memorable visual experience for the audience. It specifically focuses on using powerful visual elements to effectively communicate the brand's message. The visual communication also includes the use of engaging videos showcasing high-level athletes engaging in intense workouts with WOLF IMPACT equipment. These videos convey the energy, passion, and commitment that the brand encourages in its customers.
The visual communication highlights the sophisticated aesthetics of the equipment, using clean lines, dynamic shapes, and luxurious materials. The logo features a wolf, a symbol of strength, leadership, and determination. The wolf is stylized in a powerful and dynamic way, capturing the energy and momentum associated with the brand. The stylized geometric shapes give a modern and contemporary look to the logo. The use of bold and contrasting colours like black and orange is important to attract the attention. The use of evocative images that convey the energy and intensity of workouts, as well as the involvement of high-level athletes, emphasizes the effectiveness and excellence of WOLF IMPACT equipment. Regarding the colours, a bold contrast has been chosen to capture attention. Black represents elegance and sophistication, while orange symbolizes vitality and energy. These two colours create a strong visual contrast that grabs attention and conveys a sense of power. Additionally, a touch of electric blue has been introduced as an accent color in the brand. This electric blue adds an element of freshness and modernity, as well as evokes a sense of reliability and quality. The branding also incorporates an orange gradient in the stylized geometric shapes. This gradient adds depth and dimension to the design, creating an eye-catching and dynamic visual effect. We have chosen a bold and decisive typography to reflect the essence of the brand. The "Din Condensed" font has been selected for its modern and compact style, which fits perfectly with the overall logo design. This font conveys a sense of strength and professionalism.
We engage with our clients step by step, carefully breaking down every phase of the collaboration process. This approach ensures that each part is clearly understood and that the experience is as seamless and convenient as possible. By guiding clients through each stage, we aim to create a transparent and stress-free journey, fostering trust and clarity from start to finish.
